When it comes to a slogan, they say it should be clever, memorable, maybe even funny. Well we’ve decided to go with one that’s just highly accurate. Whenever I’m watching a scene in a film or on a TV series, and something doesn’t seem quite right, more often than not, it’s the lighting that’s throwing me. Sure, the composition is important, camera moves are another factor that add value, but if the lighting doesn’t hit the mark, I’m just not buying the scene.
That’s why we decided on a slogan that represents our core beliefs. A statement that has motivated us to create an important tool for the film/video/photography industries to use.
So it’s official. DP Lumi has a slogan, and we love it!